Production

Yousef Almeer

Yousef Almeer, a filmmaker and designer who blends Western and Arabic influences in his work. He began his creative journey with 3TONE, a Kuwaiti clothing brand that emphasizes Arabic typography and design in the form of a Western-inspired clothing brand. Utilizing his skills in graphic design, photography, and filmmaking, Yousef infuses each 3TONE collection with a rich narrative rooted in Middle Eastern culture. His latest endeavor, 3TM (3TONE Merchandising), aims to cultivate a connection between a brand and its audience through tangible products that they can use in their everyday life.