

Pink Ribbons, Inc.
Capitalizing on hope.
6.62011Documentary
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Release2011-09-11
Runtime97 min
StatusReleased
CountriesUnited States of America, Canada
Original languageEN
SpokenEnglish
DirectorLéa Pool
ProductionONF | NFB
Votes13
Popularity1
TMDB ID89750
Cast
Director
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